[TrackerBot]

In the shadow of California’s historic budget crisis, MPP is airing a TV ad calling for an end to marijuana prohibition in the state.The 30-second spot features a marijuana consumer who - along with millions of others in in the state - wants to pay taxes to help bridge California’s massive budget gap. Nadene Herndon, [...]

To read more, visit the MPP Website by clicking here..

[Bemysnugglemate]

Wow wonder what responses that will trigger....

Great how a robot can post this up.

[wallawalla]

This should be interesting!!!

[weedtracker]

when did or does the commercial air?

[Bemysnugglemate]

Dear Lance:

California Marijuana Consumer Featured in New Television Ad Campaign

Imagine seeing responsible marijuana consumers portrayed on TV as contributing members of society who can help California out of its budget crisis — and knowing that you made that bold impression possible.

This is exactly what you and I can do in California, if we act swiftly.

Check out the ad below featuring Nadene Herndon, a brave and responsible marijuana consumer from the Sacramento-area. The ad debuts on television today:

Short. Sweet. Mainstream. Simple. Timely. And powerful.

With our state's budget crisis dominating the headlines here in California and across the nation, you and I are presented with a ripe opportunity to make a big splash with a historic television advertising campaign asking the California legislature and governor to make marijuana legally taxed and regulated.

Will you join us in ensuring that Nadene can make her case in more living rooms by donating today to keep this ad on the air?

You literally get to decide how many people see this ad. Each thirty-second spot on a major cable station reaches thousands of California voters and costs about $50. How many spots would you like to sponsor?

This is the first major television ad campaign advocating on behalf of responsible marijuana users in California. With this ad we are answering Gov. Schwarzenegger's recent call for a debate about marijuana policy. Major media outlets are already showing interest in reporting on the ad campaign, particularly because a few stations rejected it. Media coverage will multiply the impact of the ad buy.

This is an opportunity to strike while the iron is hot. I hope you'll join us.

Regardless of whether you decide to give to this project, I want you to know that I really appreciate your enthusiasm for the cause and look forward to partnering with you in our mutual fight for freedom.

Thanks again.

Sincerely,

F. Aaron Smith
California Policy Director
Marijuana Policy Project


I received an email from MPP

[wallawalla]

It starts airing today ..

[Bemysnugglemate]

I hope I get to see where or when it will be on. Will be curious if they post up the areas that it will show in. or the Time zones.....

[GREENCROSSHOLISTIC]

Just saw the Fox News report of the add airing today by the MPP, adding that the current approval percentage is 56% for legalization..................
..........and growing !!!!
GCH

[cavemanXL]

i am very exited to see that californians are finally getting the chance to see what one health pamphlet i saw called "an average stoner" normal people just trying to be well and contribute to society its about time and we should ALL let our voices be heard "united we stand divided we fall"

[Puff Now Pay Later]

I saw a clip of it this morning on the Channel 5 news. Interesting........

[TiQeLReSu]

Can I be honest?
I really think they could have done a wayyyyyy better job on the commercial.
Just calls us marijuana users and we are willing to pay tax....
That's not going to convince anybody that already isn't convinced, so they are basically preaching to the choir..
That being said... Thank you MPP for putting something out there for the "sheeple" to see.

[Bemysnugglemate]

Originally Posted by TiQeLReSu

Can I be honest?
I really think they could have done a wayyyyyy better job on the commercial.
Just calls us marijuana users and we are willing to pay tax....
That's not going to convince anybody that already isn't convinced, so they are basically preaching to the choir..
That being said... Thank you MPP for putting something out there for the "sheeple" to see.

just goes to show how two can look at the same thing and see two different things.

Thank you MPP..... Evolution in the works....

[BrattonBasher]

Legalization for money is just wrong. I too wish MPP would have taken a different approach and touted MJ for what it is.

[badchild]

Keep it ILLEGAL AND REGULATED

HELP PEOPLE GET BETTER This is a Natural Medicine not a gross national product to be sold and traded by who has the most $$$

Other wise you'll be getting your chemically treated products from Phillip Morris , RJ Reynolds just to name a few , I cant wait to see what Pfizer does to it aswell
OOOhhhh i cant wait to get addicted to a pack of nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT HELP PEOPLE GET BETTER This is a Medicine not a gross national product to be sold and traded
just to name a few of the 599 chemicals add by these companys

Also your favorite Coop/Dspnsry's will be no more :thumbdown:

This is a very Poor excuse for people not doing there elected jobs and getting this state in this situation, our states problems go way beyond catching a ride on the back medical patients to solve the $ issues

:ohmy:

[DreamSmoker]

I just read in the Huffington Post that both ABC and NBC both refused to air the add because it sends a message to our you children that Pot smoking is OK....

http://www.huffingtonpost.com/2009/0..._n_227442.html

[gmoney666]

Originally Posted by badchild

Keep it ILLEGAL AND REGULATED

HELP PEOPLE GET BETTER This is a Natural Medicine not a gross national product to be sold and traded by who has the most $$$

I think it would be great if it was legal. Yes some people will buy from the big companies but there will always be quality places. Like a micro brewery. The fact is if it is legal prices would come down and in the end the mmj user would benefit. Also quality standards would improve - like being able to check for mold.

[Asparaguspee]

Interesting viewpoint badchild. Makes me think.

[bothcoasts]

It will probably work better than Saying.

We have a product that replaces millions if not billions of pills, chemicals that we don't have to pollute our bodys with.

We save our selves thousands of dollars growing our own medicine so we don't have to spend our hard earned dollars on legal drugs. (federally and state wide)

We visit the doctor less because our side effects are we eat well, sleep to good and have a great attitude.

My doctor buddy hates that.. LOL just kidding.
At least someone is doing something. More than I can say.

Peace

[Jeffster]

I like that ad. Tax and regulate is the message, more money to pay for CA teachers, police, and firefighters, and they got that message across to me in 30 seconds. Good job!

[LocalBud]

Originally Posted by GREENCROSSHOLISTIC

Just saw the Fox News report of the add airing today by the MPP, adding that the current approval percentage is 56% for legalization..................
..........and growing !!!!
GCH

56% isn't bad

[zaa]

yeahhhhhh. I'm not too sure about this ad, I mean I support what they are trying to do, but the material in this specific piece is bland, boring and uninformative.

IMO could have made a much better ad for that 30 seconds.

I hate to say this, but as soon as you say "were marijuana patients!" THEN disclose the reasons why you should legalize and tax, you're too late, the people you are trying to convince have already made their mind up about your commercial.

Its basic speech psychology really.

Now if you go talkin to your average 35-55 year old republican, rattling off all of these "fixes" for the economy, the education reform, the health reform, etc etc, in a commercial.

i.e.

Some dramatic but not ostentatious intro claiming a "Miracle fix for the economy!". Any attention getter really... then...

We could have this much $____ for teachers and schools
We could have THIS much $____ for health and public works.
We could save THIS much in the justice system $_____

with every single number you say getting higher and higher

in the viewers mind its playing out as...

"Jeeze! if whatever this plan is could get us that much state revenue, boost our economy that much, why haven't our legislators JUMPED at it?!?"

THEN you tell them its what COULD come from taxes on a REGULATED AND SECURE marijuana market.


By just structuring your commercial differently you COMPLETELY change and enhance the viewers subconscious retention of your information, the basis of all successful advertising.

[Fussrgc]

http://www.msnbc.msn.com/id/31802581/ns/us_news-life

[stryfe_2009]

Originally Posted by weedtracker

when did or does the commercial air?

I saw a news report with one of the commercials. the lady was very corny.

[Jeffster]

Originally Posted by Fussrgc

http://www.msnbc.msn.com/id/31802581/ns/us_news-life

Thanks for the link. I voted yes, of course.